A complete Shopify redesign for a Roman jewellery designer — crafting a fluid, editorial storefront and building the conversion architecture that turns first-time visitors into loyal customers.
Veronica Altieri has been creating handcrafted jewellery in Rome since 2013. Trained in Interior Design, specialised in 3D modelling, and holding a Master's in Jewelry Design, she built a brand rooted in a singular philosophy: jewels inspired by light, the sea and Roman history — designed to empower those who wear them. A genuinely distinctive voice with a growing community of loyal clients across Italy and internationally.
Yet the digital experience failed to do justice to that story. The site had no dedicated About page — meaning Veronica's background, creative journey and brand philosophy were invisible to visitors. Without that foundation of trust, and with a navigation structure that created friction at every step, the brand's strongest asset — its founder's personal vision — simply didn't convert.
Every decision — from the new About page to the checkout flow — served one goal: making Veronica's story and her jewellery impossible to resist.
We redesigned the full digital experience around Veronica's personal story — from an immersive homepage hero to a brand new About page that transforms the designer's journey into a powerful conversion asset.
We built a fully custom Shopify theme from the ground up — no off-the-shelf template — delivering a fast, maintainable platform with optimised Core Web Vitals and a seamless shopping experience from first impression to checkout.
Every touchpoint was reviewed through a conversion lens — from the welcome discount flow to product page trust signals — reducing friction and turning more visitors into buyers.
Same brand. Entirely new digital experience.
Let's talk about what a full digital transformation could do for your business.